According to the Wall Street Journal, Google continues to expand into, well, everything. The company is working in conjunction with Dish Network to test a Google-powered set top box based in part on the Android operating system. According to the Journal, Google's "trying to replicate the internet experience on TV, offering users the ability to search the Internet and explore web-based content via the device. The tests are currently ongoing in Google employee homes, and obviously bringing ads to your living room is Google's primary interest:
Google's test, which began last year, is limited to a very small number of the company's employees and their families and could be discontinued at any time, said the people familiar with the matter. Viewers in the Google test, these people said, can search by typing queries, using a keyboard rather than a remote control. Google hopes to connect the service with its nascent TV ad-brokering business, allowing it to target ads to individual households based on search and viewing data.
Cable won't much like Google encroaching into their dream territory of localized and behavioral cable TV advertising. The cable industry has been working hard on a unified advertising platform dubbed canoe, though they've struggled with the technology needed to make the idea of more nosy living room advertising a reality. The telcos too want in on the set top ad market, and it's unlikely that either cable or phone providers want to share their take of this market with their arch-nemesis Google if they don't have to.read comment(s)
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